Matías Herrera

About Me

UX/UI & Graphic Designer

[Matías Herrera]

My name is Matías Herrera. I'm a UX/UI Designer specialised in creating digital products — with over 8 years of experience bridging the gap between user needs and business goals. My foundations in Graphic Design give my work a visual precision and aesthetic awareness that goes beyond wireframes and user flows.

8+ Years of experience
5 Industries covered
  • iGaming & Crypto
  • Fintech & Banking
  • Classifieds & Marketplace
  • Retail & Ecommerce
  • Branding & Packaging
7+ Companies
  • Golden Matrix Group
  • Yapo.cl SpA
  • BancoEstado
  • Falabella Retail
  • Forus S.A.
  • Tresko / Relkon
  • Gato Flojo
2 Countries
  • 🇦🇺 Australia
  • 🇨🇱 Chile

Skills

Toolbox

— UX / UI Design
Figma
Adobe XD
Sketch
Invision Studio
Wireframing
Prototyping
User Research
Usability Testing
A/B Testing
Heuristic Evaluation
Info. Architecture
Mobile UX Design
Human-Computer Interaction
Scrum / Agile
— Graphic Design
Photoshop
Illustrator
Branding
Packaging Design
After Effects
Motion Graphics
Premiere
Video Editing
Illustration
Email Marketing
— Web & Tools
HTML5 / CSS3
SASS
Bootstrap
WordPress
SEO
Mailchimp

Education

Learning

Duoc UC
Graphic Design Degree
2011 – 2016
Duoc UC

Title exam approved with maximum score.

Pontificia Universidad Católica de Valparaíso
Diploma in User Experience and Usability
2019
PUCV

Heuristic Evaluations, User Testing, Usability, Human–Computer Interaction (HCI), User Centered Design, Semiotic Engineering. 45 hours of learning.

Universidad de Chile — ICEI
Web Architecture Course · User Experience
2019
UChile

Categorization, Hierarchy, Navigation map, Persona, Flowchart, Wireframes, Prototyping, Card sorting. 27 hours of learning.

IxDF — The Interaction Design Foundation
Certificate Courses
2019 – Present
IxDF
  • Mobile User Experience (UX) Design
  • User Experience – The Beginner's Guide
  • UI Design Patterns
Udemy
Certificate Courses
2017 – Present
Udemy
  • Professional Web Design – Front-End (HTML5, CSS3, SASS, JavaScript, jQuery, Bootstrap, WordPress)
  • UX Design: Basic Concepts
  • User Experience Design Fundamentals
  • UX & Web Design Master Course: Strategy, Design and Development
  • Sketch: Become an App Designer
  • Sketching for UX Designers
  • Invision Studio for UI Designer
  • Intermediate (B1 and B2) Level English