Passion for imagining,
dreaming and creating.
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Matías Herrera | UX/UI Designer
Passion for imagining,
UX/UI
Projects
Projects related to developting, prototyping, wireframing, researching and ideas about website and apps.
Usability Analysis of Bank of the State of Chile App [Bank of the State of Chile]
I analyzed the main screens of the Banco Estado app, seeking improvements in its flow and interface. My analysis was based on Nielsen's Heuristics criteria and general usability principles. Below, I present the identified problems and their potential solutions.
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Expedia.com Heuristic Evaluation [Freelance Project]
Performed a deep-dive heuristic analysis of Expedia.com to diagnose functional and navigational inefficiencies. By applying Nielsen’s Usability Principles, I documented key pain points affecting the user journey across desktop and mobile interfaces.
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Visual & UI Design [Falabella Company]
As a Web Designer, I worked in the Electro & Tech category. I designed high-impact homepage banners, responsive landing pages, and email campaigns, optimizing the digital journey for tech consumers while maintaining premium brand standards.
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UI Concepts [Freelance Project]
Different projects created showcasing various UI design concepts and approaches.
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Willing to learn new methodologies, tools, and technologies to perform at my best in any type of project.
Graphic
Projects
Branding, Packaging, Motion Graphics, Illustrations, Video editing and more.
Branding & Packaging
[Relkon Company]
Branding & Packaging
[Tresko Company]
Illustration & Artworks
[Freelance Projects]
Motion Graphics & Video Editing
[Golden Matrix & Freelance Projects]
Gato Flojo Store
[Freelance Project]
Ads & Editorial Design
[Merrell]About me
Hello! My name is Matías Herrera, I am a Graphic Designer with 7 years of experience and specialized in the creation of digital products thanks to a diploma, self-taught study and various completed courses on Udemy and the Interaction Design Foundation.
I'm a person who is happy to learn, grow as a person and as a professional, face any type of challenge that arises at work or in life. I like to be in a collaborative team where I can contribute with my optimism, respect, joy and perseverance.