Affiliate Hub UX

Golden Matrix Group GMG

[UX/UI Projects]

I designed a scalable mobile hub for Golden Matrix Group GMG to help affiliates manage and track multiple business lines from a single interface. Starting with RKings, I built a modular system designed to grow as new brands are added. To find the best user experience, I developed two distinct design directions—AffiPlay and RocketPlayer—testing both high-energy and premium visual styles.

Ideation & Research

The Goal: Establishing a solid foundation through competitive research and creative brainstorming.

Market Benchmarking: I started by analyzing existing industry references and competitor apps to identify standard interaction patterns and user expectations for affiliate platforms.

Naming & Brainstorming: I explored several naming conventions—such as AffiCore, PlayAgent, and TheAgent—to find a title that felt both professional and scalable for a multi-brand hub.

Feature Mapping: Based on the project requirements, I mapped out the core user stories to ensure the app would serve as a functional reference for both current and future business integrations.

Defining the Visual Split: During this phase, I identified the need to test two distinct visual directions to see which would best resonate with the target audience.

Brainstorming Names

Naming Direction Options

AffiPlay AffiCore CutCore AffiRocket PlayAgent RocketPlayer TheAgent

AffiPlay

Overview

For the AffiPlay concept, I chose a vibrant teal and cyan palette. This direction was about making the app feel approachable and active, using bright accents to highlight key buttons and navigation points.

I designed the layouts to be clean and spaced out, ensuring that even with a lot of data, the interface never feels cluttered on a mobile screen. The goal was to make daily management feel fast and effortless.

Concept

Affiliation - Modern - Minimalist - Elegant

Alternative names

AffiCore • AffiGent • AffiShare

Slogan

Earn more. Share Smart

RocketPlayer

Overview

The RocketPlayer proposal takes a more sophisticated approach, using a rich gold and yellow theme. This style was designed to feel exclusive and high-end, appealing to affiliates who want a more "executive" experience when managing their business.

The goal here was to create a sense of trust and prestige through a darker, more polished aesthetic. I built this into an interactive Figma prototype to show how users could switch between different brands and view detailed reports with just a few taps.

Concept

Speed, Progress, Explosive Growth, Ambition, Casual style

Alternative names

RocketAgent • RocketAffiliate • RocketShare

Slogan

Launch your earnings.