UI Design

Forus S.A

[UX/UI Projects]

At Forus S.A., a leading South American retail group with over 40 years of history, I served as a Web Designer managing the digital visual identity for a portfolio of 20+ global brands, including Under Armour, Vans, and Columbia.

Banners

Banner interfaces designed for the e-commerce platforms of Forus, supporting seasonal campaigns and product launches across brands such as Nike, Adidas, Columbia, and Hush Puppies.

Each banner was designed to communicate promotional messages quickly through strong visual hierarchy, concise messaging, and clear call-to-action elements, while remaining consistent with each brand’s digital guidelines and the overall e-commerce interface.

Merrell Mail

Each email prioritized clear content hierarchy, strong visual alignment with Merrell’s outdoor identity, and prominent call-to-action placement to guide users toward product discovery. The designs were structured to perform consistently across major email clients and devices while maintaining brand consistency with the broader e-commerce experience.

Burton Mail

These layouts supported seasonal product launches and promotional campaigns tied to the brand’s snowboarding and outdoor positioning. The work focused on structuring content to highlight key products while maintaining clear visual hierarchy and strong call-to-action visibility.

Sperry Mail

The designs preserved Sperry’s distinctive aesthetic—clean compositions, maritime-inspired imagery, and classic typography—while ensuring responsive behavior and consistent performance across major email platforms.

More UX/UI Projects